Effective customer segmentation is the foundation of precise marketing. Duren Health uses the RFM model combined with user profiling to divide users into five segmentation groups: high-value customers, potential customers, ordinary customers, at-risk customers, and dormant customers.
## Five Customer Groups
**High-Value Customers**
The core customer group contributing 80% of revenue, requiring key maintenance and deep service.
**Potential Customers**
Customers with high-value potential, who can be transformed into high-value customers through precise marketing and personalized service.
**Ordinary Customers**
Moderate revenue contribution, the basic part of the customer group.
**At-Risk Customers**
Customers with churn tendencies, requiring timely intervention and recovery.
**Dormant Customers**
Customers who have been inactive for a long time, needing reactivation.
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## Precise Marketing
**Personalized Recommendations**
Provide personalized content and product recommendations based on customer group characteristics.
**Precise Placement**
Conduct precise ad placement and marketing activities based on customer group characteristics.
**Differentiated Service**
Provide differentiated service strategies for different customer groups.
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## Customer Operations
**Customer Lifecycle Management**
Full lifecycle management from acquisition, activation, retention to conversion.
**Customer Satisfaction Improvement**
Continuously improve customer satisfaction and increase customer loyalty.
**Customer Referrals**
Encourage customers to recommend new customers, achieving word-of-mouth communication.